BSA continues Gold Star global expansion
BSA has arrived in India; the ‘gold standard’ of British motorcycle engineering, the Gold Star 650 has made its glittering debut. The iconic model, which since its long-anticipated comeback in 2021 has launched in Europe, Turkey, New Zealand, and the Philippines, is now set to captivate Indian motorcycling enthusiasts.
Unveiled on India’s 78th Independence Day by Classic Legends, a subsidiary of BSA and the Mahindra Group, the new Gold Star promises a single cylinder 652cc engine – the biggest in country. In addition, the revered classic, available in six stunning colours, boasts ‘best-in-class’ Brembo brakes with dual channel ABS, aluminium Excel rims, and Pirelli tyres.
The Birmingham Small Arms Company (BSA), once the world’s largest motorcycle manufacturer and a pillar of British industrial heritage, has experienced a strong fan following since its founding in 1861, which still continues to this day.
Whilst the original Gold Star, born in Britain in 1938, set numerous speed records and dominated racing circuits, the new BSA Gold Star, is a modern classic and design icon, meticulously crafted, blending strong British engineering heritage with global technical excellence.
Speaking at the occasion, Mr. Anand Mahindra, Chairman, Mahindra Group said, “Bringing BSA to India is about sharing a piece of world motorcycling history with India. That indomitable spirit of BSA, a brand built in the fires of battle, is imbued in the new Gold Star that I hope all of you have a chance to experience.”
“The BSA Gold Star embodies the essence of motorcycling excellence,” Anupam Thareja, Cofounder of Classic Legends Pvt Ltd, “Every detail, from the tank’s iconic shape to the engine’s big single character, has been meticulously crafted to capture the spirit of BSA’s golden age while delivering the performance, reliability, and innovation that define a global brand. We’ve poured our hearts into ensuring it lives up to the storied legacy that has set the gold standard for generations worldwide”
Further plans include the creation of a nationwide network of dealerships and service centres, ensuring necessary support is available for Indian customers. In addition, the brand is preparing to enter markets in the US, Australia, and Japan in coming months.
For more information:
Palmer Hargreaves (for BSA) Email: press@bsacompany.co.uk
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